Search Engine Optimization

Search Engine Optimization is a subset of search engine marketing which can also include sponsored search listing. A combination of methods aimed in improving the number of targeted traffic/visitors to a web site from natural or organic search engine listing.

This activity is normally carried by experts, who have done enough study in this field, at the same time; alternative method which is not an appropriate way, which is called the black hat SEO also known as SPAMMING.

The terms “Search Engine” is often used generically to describe both crawler-based search engines and human-powered directories, these two types of search engines gather their listing in radically different ways.

Human-Powered Directories
Directories such as Open Directory, depends on human for its listings. You submit a short description for your entire site, or editor’s one for sites they review. A search looks for matches only in the description submit, changing web pages has no effect on your listings.

Crawler-Based Search Engines
Such as Google, created their listings automatically, they crawl or spider the web, then people search through what they have found. If you change your pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, bod copy and other elements all play a role.